If you're putting resources into creating content for Instagram, Stories are definitely worth the investment. Plan and schedule your Instagram, Facebook, Pinterest, Twitter, LinkedIn, and TikTok posts in advance with Later, for free! Connecting with users where they're most comfortable can be an effective way to generate positive brand association. And for businesses, this is a good thing. HOT TAKE: Snapchat is a place Gen Z uses to unwind and connect with their friends online. Public Profiles: A permanent home for your content, including stories, lenses, and even a link to your online store. If you set up a Snapchat business account, you get access to:Īds Manager: This allows you to create ads, monitor their performance, and see audience insights.Ĭreator Marketplace: A hub for connecting and partnering with other Snapchat creators. With so many young people logging into Snapchat daily, it's an underutilized choice for driving brand awareness among Gen Z and millennials alike.Īnd to make it easier, the company consistently rolls out new features to help businesses market themselves on the app. (Source: Statista)Īnd globally, the app's audience - of 306 million daily active users who use it for an average of 30 minutes per day - have a combined $4.4 trillion in spending power.
Age breakdown of Snapchat's global user base, as of October 2021.
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